Keynote
address presented to the Austrian Association for American Studies annual
conference, Salzburg, November 2004
Multicultural
Futures: Cultural Diversity and the
Desire of Belonging
INTRODUCTION
My primary subject is the idea of belonging, explored in the twin contexts of multiculturalism and American exceptionalism. I propose to offer four variations on this theme: some high and some low. I want to start relatively low with relations among my key concepts (belonging, multiculturalism and exceptionalism) and American popular culture. Specifically, I want to discuss the recent X-Men movies. Posters advertising the second movie featured the tagline: The time has come for those who are different to stand united -- a play on the individual versus collective and personal versus political that is reminiscent of Civil Rights slogans. This sentiment is resonant of the climate of civil rights struggle which coincided with the first appearance of the Marvel comics.

The first X-Men comic was published in 1963, at a time when the Civil Rights Movement was beginning to gain momentum and make inroads into American society. Let me explain that I don't see X-men as an allegory of exceptionalism or multiculturalism; rather, I see the debates that were current at the time of the publication of the first X-Men comic -- and particularly debates arising from the Civil Rights movement -- taken up and explored in some of these comic-strip adventures. The comic-strip form offers a safe environment in which to explore issues that are not represented as explicitly pertaining to race but instead are formulated in terms of difference.
The plots of the recent movies are framed by a
Congressional debate concerning the mutant problem: for which we may
substitute the race problem or the Negro problem. In the same way that the
issue of race in the United States has been conceptualized as fundamentally a
white persons problem of white supremacy and white privilege so the mutant
problem is represented as fundamentally a human problem. In both cases,
however, the issues are framed as constituting a problem for those who are
different. The X-Men movies self-consciously emphasize the understanding that
it is human hostility towards those who are different that generates the
complications of the movies narrative. Opposing responses to this human
hostility are represented by the characters of Charles Xavier, on the one hand,
and Magneto, on the other. Xaviers dream is to bring about the peaceful
co-existence of mutants and humans. His nemesis is Magneto, a powerful mutant
and child survivor of Auschwitz, where his family is shown to have perished.
Magneto is convinced that mutants, or homo superior as he calls them, will be
the next persecuted minority and he perceives relations with humans in terms of
war. At one stage in the
comic-strip adventures, Magneto accepts from the UN a separate nation for
mutants, Genosha, which is targeted by Sentinels, androids created for the sole
purpose of destroying what is perceived by humans as the mutant menace. After
Genosha is destroyed and every mutant living there is killed, Magneto devotes
his energies to pursuing the destruction of humanity: he becomes the fascism
that persecuted him as a child. Where Magneto represents cultural nationalism
and separatism, Xavier represents multiculturalism; the US government
represents a complex position: the US provides the powerbase for organized
military opposition to the threat posed by mutants but the US also hosts
– is the home of -- these superhuman beings.
It is important that the mutants are seen as humans
who happen to possess exceptional abilities. This is emphasized in the movies
where the humanity of the characters is represented through their appearance.
Take the example of Iceman: his comic-strip figure is emphatically non-realistic
but in the movie he looks like an average white middle-class teenager –
this is the character who, in the movie, is never once called by his X-Men
name. He is referred to always as Bobby (or Robert) Drew. It is in his house
that a number of mutants take refuge and Bobby finds that he must at last
confide to his parents that he is a mutant. They know that he attends a school
for gifted children and Bobby's mother tells Rogue, unnecessarily, We thought
Bobby was gifted -- Bobby is gifted, Rogue replies. The construction
of mutant-ness as a gift or a curse, a threat or a promise, is dramatized
during this encounter, in the course of which Bobby's mother asks him
sympathetically, Have you ever tried NOT being a mutant? We could easily
substitute gay for mutant Have you ever tried NOT being gay?
Mutant-ness, like homosexuality, is an invisible difference, unlike race which
is made visible on the body. It is a personal characteristic that relates
significantly to an idea I will explore in detail below: the ideal of personal
authenticity, of being able to live ones life as ones authentic self.
The exploration in the X-Men comics and movies is not
specifically concerned with race but with responses to difference: toleration,
genocide, passing, etc. This attention to difference intersects with the idea
of American exceptionalism in interesting ways: exceptionalism is a system of
cultural belief predicated upon the idea that the America is a nation distinct
from all others, possessing a singular national identity and destiny. Of course
the race of superhumans, the genetic mutations that represent a leap in human
evolution, is American. At the same time, America in its role as God's police
and the keepers of global order must combat this threat. In the first X-Men movie the heroes save humanity from Magneto's plan to
transform everyone into mutants by beaming a mutating ray from the Statue of
Liberty. The potential victims, the leaders of all the world's nations, are
gathered on Ellis Island – so we have the whole world compressed
symbolically adjacent to the icon of American freedom and democracy. In the
second movie, the President has been frightened by an abortive personal attack,
by a mutant, into taking action against all mutants. The X-Men must convince
him that the superhuman abilities of these mutants personifies American power
and is a benefit to humanity rather than a threat. The point I wish to make is
that the X-Men represent debates about the management of social and racial
diversity within the context of America's exceptional democratic system.
Let me now turn to recent theoretical speculation
about the nature of multiculturalism (which will also allow me to set out some
of my terminology) but not before acknowledging that multiculturalism exists as
an inescapable demographic fact --
perhaps the most important fact of our time -- as well as a philosophical
concept, that intersects in complex (and controversial) ways with such ideas as
individualism, liberalism and democracy.
These two understandings of multiculturalism affect us
in distinct but related ways: we look to strategies whereby culture may reflect
demographics: so educational curricula, for example, may be modified to
take account of the ethnic and cultural profile of students receiving that
education. Multiculturalists then argue for the reform of racial and cultural
inequalities within existing institutions (through affirmative action or
reverse discrimination programs, etc) to bring those institutions into line
with the recognition of the multiethnic and multiracial character of the US. In
this respect, multiculturalism is primarily a policy response to social
diversity. Multiculturalism as a policy arose historically within the context
of the Canadian separatism movement of the 1960s (the term was used in the
Royal Commission Report of 1965) and represented an accommodation of the
various demands made by each of the stakeholders in the debate. Multicultural
policy seeks to promote participation in and access to the resources of society
– both tangible and intangible -- by ethnic and cultural minority groups.
Multiculturalism as access raises the issue of individual as opposed to
collective rights of access – for example, recently in Britain the issue
has been debated in relation to access to higher education by
non-English-speaking members of society.
I say members of society because –like so much related to
multiculturalism – the issue of how one constitutes the multicultures
is debated. Are we talking about the ethnic and cultural identity of citizens
specifically or more broadly about the diverse ethnic and cultural groups found
within the borders of a nation state? The authors of the 1995 UNESCO report
Multiculturalism: A Policy Response to Diversity have conceptualized this
issue into a useful distinction between the Political nation which is created
by voluntary acts of adhesion (i.e. the acquisition of citizenship) and the
Ethnic nation which is received from the past by the whole community. In the
US, multiculturalism is thought in terms of civic rights and responsibilities
that are guaranteed under the law. All citizens are assured of their
rights as individuals regardless of their ethnic origins but these rights are
not guaranteed collectively to individuals as members of minority groups. I
will come back to this dynamic between individual and collective rights.
First, let me return to the idea of multiculturalism
as a reform movement. The restriction of multiculturalism to modifications of
existing social institutions leads us very quickly to the category of
multiculturalism that Stanley Fish has wittily (and now famously) termed
Boutique Multiculturalism. I want to take a few minutes to review what Fish
has to say about this before developing the connection between diversity and
rights.
Fishs 1997 essay, Boutique Multiculturalism or Why
Liberals are Incapable of Thinking about Hate Speech, develops a distinction
between boutique and strong multiculturalism. He defines the former as
follows:
Boutique multiculturalism is characterized by its
superficial or cosmetic relationship to the objects of its affection. Boutique
multiculturalists admire or appreciate or enjoy or sympathize with or (at the
very least) recognize the legitimacy of the traditions of cultures other than
their own; but boutique multiculturalists will always stop short of approving
other cultures at the point where some value at their center generates an act
that offends against the canons of civilized decency as they have been either
declared or assumed (p. 378).
Fishs
boutiquer, as he calls this category of theoretical personage, patronizes
(Fishs pun) ethnic restaurants and enjoys ethnic music but he will be uneasy
about affirmative action and downright hostile to an africocentrist curriculum
(378). This variety of multiculturalism is so weak that it barely registers on
the spectrum of multiculturalist positions but it does mark an extreme or
end-point. Less weak is Daniel ONeills weak multiculturalism which he describes
in the following terms:
weak multiculturalists do not argue for differential
citizenship rights, but seek a range of different goals. In the USA, these have
included for example, expanding the academic curriculum to reflect more fully the
contributions of minorities (p. 220).
Here
we have the reformist multiculturalist who seeks to transform social
institutions into a more accurate reflection of demographic reality. Against
this ONeill sets the strong multiculturalist who will defend differential
(or special) citizenship rights for multicultural groups based on their
culture (220). ONeills strong multiculturalist is not unlike Stanley Fishs.
Fish defines strong multiculturalism as valuing difference in and for itself
rather than as a manifestation of something more basically constitutive. He
goes on,
Whereas the boutique multiculturalist will accord a
superficial respect to cultures other than his own, a respect he will withdraw
when he finds the practices of a culture irrational or inhumane, a strong
multiculturalist will want to accord a deep respect to all cultures at
their core, for he believes that each has the right to form its own identity
and nourish its own sense of what is rational and humane. For the strong
multiculturalist the first principle is not rationality or some other
supracultural universal, but tolerance (Fishs emphasis, 382).
Now
when Fish refers to strong multiculturalism he is drawing on the influential
work of Charles Taylor and specifically Taylors 1992 essay The Politics of
Recognition. Taylor sees tolerance of difference as a fundamental
characteristic of multiculturalism in a democratic society. In a democracy, all
citizens share fundamental rights such as freedom of speech, freedom of religion,
the right to cultural traditions. The majority is placed under a moral
obligation to ensure that minorities are protected from the pressures of
marginalization and assimilation. But the obligation of the majority goes
further than this. Because social recognition, recognition by significant
others, is essential to the dialogical constitution of identity, positive
social recognition is a fundamental need. Note that here rights give way to
needs. Misrecognition reflects back to individuals demeaning or contemptible
or otherwise distorted self-images. Positive recognition is a need that
counters negative social images (such as racial stereotypes) and helps to
overcome the self-deprecatory images that marginalized individuals would
internalize. Taylor is drawing on Frantz Fanon, obviously, in this formulation
of the impact of negative social images on self-perception. In order for all
citizens to be equal, all must be treated with equal respect. Difference must
not only be tolerated but in fact must be valued for its own sake.
The valuing of difference for its own sake is taken up
by Kwame Anthony Appiah in his response to Taylor's essay. Appiah begins by
acknowledging the seeming contradiction of a situation where we value
individuals because they embody some collective category of identity, because
they are authentically Black or Jewish or gay. He asks, If what matters about
me is my individual and authentic self, why is so much contemporary talk of
identity about large categories – gender, ethnicity, nationality, 'race,'
sexuality – that seem so far from individual? (149). Taylor traces the
ideal of authenticity to the Romantic philosophers, specifically Herder's
proposition that each individual has his or her own original way in which to be
human. Taylor draws out the moral significance of this idea as he explains:
There is a certain way of being human that is my
way. I am called upon to live my life in this way, and not in imitation of
anyone else's life. But this notion gives a new importance to being true to
myself. If I am not, I miss the point of my life; I miss what being human is
for me (p. 30, Appiahs emphasis).
But
as Appiah notes, Taylor omits from his formulation the contestatory or
anti-conventional dimension of Romantic authenticity which requires that
individuals rebel against the social institutions that would impose upon them a
false identity. The dialogic constitution of identity that grounds Taylor's
politics of recognition is not only a dialogue between individuals but also a
dynamic shaped by social institutions and collective categories of being.
Appiah gives his own experience as an example: a gay Black man who is shaped
not only by African-American society, culture and religion but also centrally
by American society and institutions. The impact of these external shaping
influences is conceptualized not as a mechanism for uncovering an authentic
self, a core of true being, that has been obscured by discrimination; rather,
Appiah uses the concept of life-scripts among which we are free to choose
although we are not free to choose the options available to us. We make up
selves from a tool kit of options made available by our culture and society
(155). Taylor's politics of recognition becomes, in these terms, a dialogic
interplay of life-scripts which compel the valuing of difference for its own
sake. Appiah explains:
An African-American after the Black Power movement
takes the old script of self-hatred, the script in which he or she is a nigger,
and works, in community with others, to construct a series of positive Black
life-scripts. In these life-scripts, being a Negro is recoded as being Black,
and this requires, among other things, refusing to assimilate to white norms of
speech and behavior. And if one is to be Black in a society that is racist then
one has to deal constantly with assaults on one's dignity. In this context,
insisting on the right to live a dignified life will not be enough. It will not
even be enough to require being treated with equal dignity despite being Black,
for that will require a concession that being Black counts naturally or to some
degree against one's dignity. And so one will end up asking to be respected as
a Black (p. 161, Appiahs emphasis).
Appiah
argues that precisely the same case applies to gays and other minorities. It is
here that we find strong multiculturalism coming into play with the demand
for differential citizenship rights, described by Daniel O'Neill and Stanley
Fish, which I mentioned earlier. The reform efforts of weak multiculturalists,
designed to bring about an absence of discrimination, an ethnically and
culturally blind society – in short, to level the social playing field
– give way to a demand not for neutrality but a demand for active
protection and preservation of difference. Society is being required not simply
to protect the right of individuals to live authentically but to take steps
to ensure the preservation of communities defined by their difference. We might
think of the Macau tribe of the Pacific Northwest which was granted in the late
1990s permission to engage in a traditional whalehunt, despite the moratorium
on whaling. Taylor gives the example of ethnic francophone communities in
Quebec who have claimed the right to insist that their children and the children
of immigrants (but not the children of Anglophones) be educated in French, in
order to preserve the ethnic community. Appiah objects to this concept of
differential collective rights on the grounds that the consequence is a
prescriptive life-script for the individuals of these minority communities.
Rather than enlarging the possibilities for self-determination, rather than
increasing the stock of ways in which one can be Quebecois or Macau or gay or
Black, such differential citizenship rights when applied to the collective
reduce the possibilities for social recognition. The state may intervene on
behalf of difference but the consequence is a homogenizing of cultural
difference, transforming the politics of recognition into what Appiah calls
the politics of compulsion (163). Such differential treatment too-closely
identifies the body (the racial or sexual body) with political recognition.
Appiah argues for strategies that would identify the personal with the
political in ways that are not too tightly scripted (163).
II
I
would like here to turn to a fairly recent literary text that explores some of
these same issues: Gish Jen's Mona in the Promised Land (1996), which
deals with a Chinese-American family and their American-born children. The
narrative opens with the Changs move to suburban Scarshill. From the outset,
this suburban space is given a racial character as an affluent Jewish suburb.
But the Changs believe that they belong there, as the narrator observes, For
theyre the New Jews, after all, a model minority and Great American Success.
They know they belong in the promised land (3).
Much of the comedy of the ensuing narrative arises from the fact that they both belong and yet do not belong. As Orientals in a Jewish community, the Changs enjoy a novelty value, which the narrator likens to being permanent exchange students (6). When a Japanese boy temporarily joins Monas class, she is selected to escort him around and ensure he learns what to do. In fact, Sherman awakens Monas ethnic consciousness by asking questions she has never thought of before. Take the following exchange, for instance:
[Sherman asks] Does she like it here? Of course I like it here, I was born here, Mona says. Is Mona Jewish? Jewish! She laughs. Oy! Is she American? Sure Im American, Mona says. Everybody whos born here is American, and also some people who convert from what they were before. You could become American. But he says no, he could never. Sure you could, Mona says. You only have to learn some rules and speeches.
But I Japanese.
You could become American anyway, Mona says. Like I could become Jewish, if I wanted to. Id just have to switch, thats all (14).
This notion of switching becomes a major theme of the narrative, as Jen proposes an ethnic identity that is without essence, an American identity based on life-scripts. Within the Chang family, the parents seek to assimilate; Helen explains that she has raised her children to be Westernized, not even to speak Chinese, so they may become truly American -- not Jewish. But here is the crux of their problem: as Mona points out, to be American is to be whatever one chooses to be. Jewish is American, Mona says. American means being whatever you want, and I happen to pick being Jewish (49). It emerges that Mona is not alone in her ethnic switching: her friend Eloise Ingle switches between being Jewish and WASP; Mona knows some Jewish boys who want to be Black and adopt what they can of African-American culture; and her eventual husband Seth Mandel goes through a phase where he lives in a teepee in his mothers backyard.
The sense of disjunction between a collective American identity and a particular American ethnic identity is strongest for the generation of American-born children, the contemporaries of Mona and Callie, who define themselves as American but experience their lives in ethnic terms as Chinese or Chinese American or Jewish or Black. These ethnic designations, however, are experienced as cultural artifacts, in terms of what one wears, what one eats, how one speaks, or the manners one adopts in relation to other ethnic groups. Jen represents ethnicity as being without essence; rather, ethnicity is a choice, a choice among ethnic life-scripts translated into patterns of commodification and consumption. The freedom to commodify and to consume ethnic identity is repeated throughout the narrative as the essence of what it means to be American.
What is emphasized is the desire to belong and to know where one belongs. Confronted with an exhibition of Chinese portraiture where the clothes worn by the figures are the most significant elements of the composition, Mona reflects that, she understood what mattered most to the people in the pictures as if it still mattered most to her: not that the world would know them for themselves -- they would never dare to dream of any such thing -- but only that they might know that they belonged, and where (123).
It is perhaps the need to belong that is satisfied by the mythology of American exceptionalism. The collective American identity described by exceptionalism is based not on linguistic or racial or even geographical difference but by a commitment to the values with which America is identified -- and paramount among these are freedom and democracy. Exceptionalism allows marginal individuals to define themselves as American in so far as they claim a personal commitment to freedom and democracy commensurate with Americas exceptional commitment to these values. In these terms, the supreme irony of Gish Jens novel arises when Ralph and Helen Chang, who have tried so hard to assimilate and to raise their children as American -- by not teaching them Chinese, by not living in Chinatown -- betray their failure to assimilate by falling foul of racial discrimination legislation. Ralph will not promote Alfred the black cook, not because Alfred is black but because Alfred is not Chinese. Ralph retains a feudal understanding of relations with his employees, which his daughters find embarrassing but which Alfred finds constitute grounds for legal action. It is the failure to commit themselves to the basic structures and values of American democracy that reveals the extent to which Ralph and Helen remain Chinese. Exceptionalism permits individuals like the Changs to retain everything of their Chinese cultural inheritance that is not in conflict with the values of American democracy. So Mona can become Jewish and still be American; Callie can strive to become authentically Chinese and still be American. So long as they pursue these ethnic identities within the constraints imposed by American democratic values, their multiculturalism is not in contradiction with American exceptionalism – it exemplifies it!
III
Let
me turn briefly to the case of a Chicana writer, Gloria Anzalda, who is
concerned to address not the authentic co-existence of distinct American
life-scripts but to critique what it means to be an authentic American. The
Anglo-American subject positions inscribed by exceptionalist rhetoric are the
object of her critique. She uses exceptionalist rhetoric to subvert the
narratives of manifest destiny and the errand into the wilderness that justify
and legitimate American exceptionalism. In her narratives, the values of
progress, civilization, divinity, election (versus preterition) are turned
upside down as she uses them to claim an alternative national and subjective
identity. A poem that demonstrates Anzaldas assault on the binary logic that
supports the exceptionalist narrative of American progress and United States
expansionism is We Call Them Greasers. Set in the period after the end of the
Mexican American War, this poem deals with the destruction of a traditional
village in the southwest by a powerful white rancher. In this poem, Anzalda
uses the binary oppositions between center and margin, colonizer and colonized,
masculine and feminine, civilization and nature, to deconstruct the official
history of American westward expansion.
Anzaldas adoption of the voice of the colonizer
radically disrupts the representation of the exceptionalist enterprise. The
title of the poem announces that this poem, written by a woman of color,
articulates through the point of view of a white man the racial values of
United States exceptionalism (using the abusive term greasers). The story of
western settlement, which is based upon the concepts of virgin territory, the
civilizing mission, and Anglo-American exceptionalism, is still told by the
Anglo-American voice but the story is appropriated for a Chicana historical
perspective. Anzalda tells the story as a part of the Mexican history of
annexation, dispossession, and colonization. She balances Anglo-American and
Chicana perspectives such that the poem tells two stories at once: a story of
colonial dispossession and a story of the westward advance of American
civilization. The poem then articulates what Paul de Man called an aporia
– an irresolvable contradiction between two logical positions. The poem
is American and it is Mexican, both; one cannot be resolved into the other to
form a neat resolution. Instead, the poem represents the instability of the
Chicana subject who is neither Anglo-American nor Mexican but is both and more.
Anzalda does not attempt to resolve this contradiction; the contradiction
itself is an expression of her mestiza consciousness.
Throughout her writings, Anzalda does not sustain
this deconstructive stance in relation to the values of American
exceptionalism. Although she does subvert and critique the construction of a
singular American identity through the exceptionalist paradigm, she also
reintroduces an alternative set of binary values that promote an American
identity grounded in the Native claim to ethnic authenticity. This claim is
grounded in a unique indigenous relation to the land, to which Anzalda adds a
significant gender dimension. The land is feminized and spiritualized in her
representation. The poem which opens the piece The Homeland, Aztln, concludes
with the declaration:
But the skin of the earth is
seamless.
The sea cannot be fenced,
el mar does not stop at
borders.
To show the white man what she
thought of his arrogance,
Yemaya blew that wire
fence down.
This land was Mexican once,
was Indian always
and is.
And will be again. (p. 3)
Anzalda
contrasts the constructed US-Mexican border (the wire fence) with the
seamlessness of the natural landscape; she contrasts the white man with the
female deity Yemaya who contests his creation of the border. She also contrasts
the recent history of the Texas border territory with the ahistorical character
of the Indian land. Thus she creates a series of oppositions between nature and
spirit, masculine and feminine, present and future, Anglo-American and
indigenous. But unlike the poem We Call them Greasers, where these
oppositions are deconstructed and remain in an irreconcilable condition of
uncertainty (a rhetorical aporia) the oppositions mobilized in The
Homeland, Aztln are reconciled in the spiritual, moral, and historical
ascendancy of the feminine principle. And this femininity is identified with
Anzaldas ethnicity. She makes an appeal to the intuitive knowledge of
national identity through the female deity believed to inhabit the land. Her
identification with the goddess is conflated with her identification with the
land to form a national identification as American. As she writes later in
the collection, Borderlands/La Frontera: My Chicana identity is
grounded in the Indian womans history of resistance (p. 21) and again, La
cultura chicana identifies with the mother (Indian) rather than with the
father (Spanish) (p. 30). In this way, Anzalda establishes a new form of
essentialism as the basis for her American authenticity. Rather than the white
man, it is the Indian or indigenous woman who represents authentic American
subjectivity. The indigene is the authentic American; the settler-colonist is a
pretender (in all its meanings). Thus, on the one hand Anzaldas work
contests the binary logic that underlies American exceptionalist rhetoric but
on the other hand she instantiates a new regime of ethnic essentialism, based
upon the very binaries she would destroy.
IV
For
Gish Jen, American exceptionalism allows a choice of ethnic life scripts; for
Gloria Anzalda, American exceptionalism defines a false America that masks
brute force, though in defining her essentialist belonging to America she
falls back upon the foundational concept of exceptionalism. With this opposition
between essentialism and hybridity in mind, I want to conclude with a very
recent controversy that brings into focus some of these issues. The Miss
Universe beauty pageant, screed by NBC in June this year, featured a special
award for the delegate who displayed her country's pride and spirit best in
costume. Miss USA, Shandi Finnessey, appeared wearing a body-length war-bonnet
style costume. She also wore straps studded with circular metal medallions
– and very little else.

The
imitation headdress was perceived as an insult by Native American tribal
groups; Tex Hall, the President of the National Congress of American Indians,
condemned the costume and demanded an apology of NBC and Donald Trump who owns
the pageant. Hall was particularly offended that a woman should be seen wearing
a war-bonnet which is reserved only for men.
The controversy focuses then upon the question of who
has the right to wear authentic costumes. A photograph of the Women's War
Bonnet Society quickly circulated to contradict Tex Hall's claim that this
headdress is only for men though the counter-claim was also quickly made that
these women photographed here belong to tribes that traditionally use the
war-bonnet. To the objection that Miss Oklahoma 1940, Martyne Woods, wore a
war-bonnet as part of her traditional costume came the response that she
belonged to the eastern woodland Choctaw tribe and so is also inauthentic.
The struggle to identify authentic people who might qualify to wear this
authentic costume places in question just what it is that the costume is
doing in this representation of identity. What is being recognized here? In
one of the official photographs of Miss USA, it is significant that the image
of her disembodied face appears projected against the US flag. She is shown in
three-quarter profile, with her blonde hair cascading down to her shoulders.
Here she is the all-American girl, identified by her bodily characteristics
with the Political nation. But she is also is the same woman who wears faux
Native American regalia. She is performing a kind of cultural authenticity that
relates to the Political nation rather than to her bodily ethnic
identification. She chooses Native America in the way that Gish Jen's Mona
chooses Judaism – and by choosing they demonstrate their Americanness.
This pluralism, which is more a kind of
performativity, can be seen also in the photograph of Cher, which features on
the cover of her 1973 album Half-Breed. I use the word performative
because the knowing choice of ethnic identification (as opposed to the
unearthing of some core of personal identity), the voluntary act of adhesion,
requires action – the performance of that identification.

Cher's performance differs from Miss USA's in that she
is identifying with her Americanness in relation to a negative life-script:
We werent accepted and I felt ashamed / Nineteen I left them, tell me whos to
blame / My life since then has been from man to man / But I cant run away from
what I am. Now, we can simply see Chers Native costuming as a cynical
marketing strategy but even in such terms it is curious to find this
identification with a negative life-script, with an image that represents
absence: the inability to belong or to discover one's Americanness. This
makes the example interesting to me. It seems to point to the fact that not
only the indigenous or ethnic American experiences hybrid subjectivity. Cher as
Cherilyn and Cher as the anonymous Cherokee half-breed each alike represents
the dynamic of belonging and not-belonging characteristic of American cultural
identity.
So
in conclusion let me return to the beginning to question the Multicultural
Futures of my title. It seems to me that the dynamic between hybrid or
pluralistic and essentialist conceptions of Americanness is inescapable. One
can be many things and still be American but one cannot be simply anything.
This limit on what is possible is imposed not by some idea of authenticity
but by the values of American exceptionalism. Exceptionalism offers a framework
within which the Political nation is constituted by voluntary acts of
allegiance. But that to which the self is allied is an abstraction, an ideal,
which promises belonging but indefinitely defers the moment of identification.
The reality of the Ethnic nation and the ideal of the Political nation are
incommensurate except through the rhetoric of American exceptionalism. To me,
this is why exceptionalism remains such a compelling cultural narrative,
shaping all our multicultural futures.
REFERENCES
Adams, Jim, Miss USAs Costume Offends Native
Viewers, Indian Country Today, June 4, 2004. See
www.bluecorncomics.com/stype464.htm
Canada, The Royal Commission Report on Bilingualism
and Biculturalism, 1965 (Ottawa, 1967).
Cher,
Half Breed, 1973, www.azlyrics.com/lyrics/cher/halfbreed.html
Fish, Stanley, Boutique Multiculturalism or Why
Liberals are Incapable of Thinking about Hate Speech, Critical Inquiry
23 (Winter 1997), pp. 378-95.
Jen, Gish, Mona in the Promised Land (London:
Granta, 1996).
MOST (Management of Social Transformations), UNESCO,
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www.unesco.org/most/sydpaper.htm
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